Astro Awani: LintraMax, Digitalisation in Agriculture

LintraMax was featured on Astro Awani!

Credits: Cynthia Ng, Astro Awani

The plantations sector has long served as the backbone of the Malaysian economy, with over two thirds of agricultural land comprised of oil palm plantations. But planters are largely still reliant on traditional ways of managing crops – preferring manual book keeping, data entry and monitoring.

The abundance of foreign labour also held back planters from embracing automation. But with the recent slump in global palm oil prices, digitalisation may very well be planters’ best chance for growth – or survival even. Managing costs and margins require insight – you can’t manage something if you don’t know how much you spend in specific activities.

“As planters, you don’t determine the selling price – you have no control over it,” says LintraMax founder and Managing Director Khor Kheng Khoon.

“The only thing you can control is your input cost. But managing costs and margins require insight – you can’t manage something if you don’t know how much you spend in specific activities.” This is where digitalisation comes into play.

LintraMax, a plantation management solutions company, has for the past 17-years developed software to help planters – palm oil, rubber and other crops – better manage and modernise their businesses.

Five years ago, the Petaling Jaya-based firm brought its solutions to the cloud through Quarto, a software that helps users streamline and simplify plantation operations through automation of various estate and head office functions such as worker checkroll, staff payroll, procurement, inventory, nursery and vehicle management.

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